Social Media & Posting Guidelines

Helping Bring the Missing Home, Together

New England Missing’s voice online should always reflect compassion, accuracy, and dignity for missing individuals and their families. This page explains how to post responsibly, use approved visuals, and help raise awareness for our events and mission.

💬 Our Mission in Words

When you post as a volunteer, remember:

We’re here to raise awareness, support families, and help bring the missing home — not to speculate or sensationalize.

Use your own voice, but keep these tone notes in mind:

  • 💛 Compassionate: Speak from the heart, but stay calm and factual.
  • 🕊 Respectful: Avoid details that aren’t verified or shared by NEM.
  • 📣 Community-Focused: Highlight teamwork, hope, and helpfulness.
  • 📰 Professional: Write clearly and avoid excessive emojis or slang.

🎨 Using Approved Images

All NEM graphics, event flyers, and social media visuals are available here:
👉 Volunteer Social Media Toolkit

You may use these freely for posts or stories that promote:

  • Upcoming events and fundraisers
  • Awareness days (e.g., Missing Persons Day, Candlelight Vigils)
  • Volunteer opportunities or donation drives

Please do not:

  • Edit NEM logos or remove the watermark
  • Add filters or overlays to missing-person images
  • Use family-submitted photos without permission from NEM leadership

✍️ Wording & Tone Examples

Here are examples of what to say — and what to avoid.

✅ DO SAY:

“New England Missing is hosting a community event this weekend to help fund search efforts and support families of the missing.”
“Every share helps bring awareness to those still waiting to come home.”

🚫 DON’T SAY:

“Breaking news!” or “Another person gone missing…” (unless verified and approved)
“We solved a case” (never make claims of outcomes)
“Please share — this is urgent!” (unless NEM designates it as an urgent alert)

If you’re unsure, ask before posting. Quick questions can go to:
📧 NewEnglandMissingChildren@gmail.com

🔗 Tagging & Hashtags

Official Tags

Hashtags
#NewEnglandMissing #BringThemHome #RhodeIsland #Community #MissingPersonsAwareness #DoGoodRI

Keep hashtags focused and relevant — usually 3–5 per post is enough.

📅 When & How to Post

For Events or Fundraisers

  • Post once per week leading up to the event
  • Share the day before and the morning of
  • Always include:
    • Date, time, and location
    • Ticket or donation link
    • A short message of purpose

For Awareness Posts

  • Share existing NEM posts — don’t create new versions.
  • Include verified case graphics provided by NEM leadership only.

🧭 Accessibility & Ethics

We are committed to accessibility and dignity for all individuals featured in our content.

When posting:

  • Avoid language implying blame, guilt, or speculation.
  • Use gender-neutral and trauma-informed language where possible.
  • Remember: every missing person has loved ones reading our posts.

🧾 If You Receive Media or Public Messages

If a reporter, family member, or follower contacts you through comments or DMs:

  1. Be kind, brief, and redirect: “Thank you for reaching out. I’ll forward your message to our team.”
  2. Send their name and contact info to Mike at
    📧 NewEnglandMissingChildren@gmail.com or 📞 (401) 365-3438.
  3. Never share private contact info, addresses, or search locations publicly.

📱 When in Doubt, Ask

Before posting about an active case or a sensitive situation, please double-check with Janet or Mike. We protect families first and always aim for accuracy over speed.

🧡 Thank You

Your voice helps amplify hope, compassion, and awareness across New England.
Every share and post brings us closer to reuniting loved ones and strengthening our community.

Scroll to Top